The teaser, intro, and clue videos hinted at 25 known Twin Cities metro locations showcased in the 14 featured clips from the movie Fargo; a red ice scraper similar to that featured in the film was hidden in a public space at (or very near) each location:
- Jerry's Parking lot meltdown (Teaser) — 505 Waterford Park, Plymouth
- Outside Fargo (Introduction) — Carver County Rd 51 at 166th St., Norwood Young America
- King of Clubs (Clue #1) — Vegas Lounge, Minneapolis
- Lundegaards' (Clue #1) — Timber Creek Conservation Area, Eden Prairie
- Gustafson Oldsmobile (Clue #1) — Knox Ave. Park & Ride, Richfield
- Blue Ox Motel (ext.) (Clue #1) — Stockmen's Truck Stop, South St. Paul
- Blue Ox Motel (int.) (Clue #1) — Super 8 Motel, Shakopee
- Minneapolis skyline (Clue #2) — Franklin Steele Square, Minneapolis
- Highway Murders (Clue #3) — Carver County Road 33 at 158th St., Washington Lake Township
- Gundersons' (Clue #4) — Pillsbury Ave. at W 22nd St., Minneapolis
- Embers (Clue #6) — Pennsylvania Ave. at 13th Ln., St. Louis Park
- Brainerd Police Department (Clue #6) — Edina City Hall
- Moose Lake Cabin (Clue #6) — Square Lake County Park
- Lakeside Club (ext.) (Clue #7) — Wildwood Park, Mahtomedi
- Fryer Tuck's Smorgasbord (Clue #8) — Arrowwood Park (Tinucci's), Newport
- Long-term Airport Parking (Clue #8) — MSP International Airport
- Radisson Bar (Clue #9) — Shelard Park, St. Louis Park
- Carlton Celebrity Room (Clue #9) — Chanhassen Dinner Theatres
- Carlton Celebrity Room (Clue #9) — Killebrew Dr. at Old Shakopee Rd., Bloomington
- Shep's Apartment (Clue #9) — Icehouse Plaza, Minneapolis
- Radisson Parking Garage (roof) (Clue #10) — Minneapolis Club
- Radisson Parking Garage (exit) (Clue #10) — Normandy Inn, Minneapolis
- Hardee's (Clue #11) — Hardee's, St. Paul
- Outside of Bismarck (Clue #12) — Hardwood Creek Regional Trail, Forest Lake
- Fargo Pictures, Inc. — 2313 Wycliff Ave., St. Paul
The film cell icons at the bottom of the TC Treasure home, hunt, and rules pages were each intended to suggest one of those locations; the icons were updated (and “filled in”) with each location’s first appearance.
In addition, a 26th “virtual” ice scraper was hidden on several pages at TCTreasure.com and at FargoPictures.com
With the discovery of each ice scraper, an update was made to the “puzzle” at the bottom of the screen—physical scrapers were “slashed out,” while the virtual scraper, represented by an icon of a laptop and phone, was updated with a small red badge showing the number of finders; clicking this icon would send hunters to a running leaderboard for the hunt.
Each of the ice scrapers had a different QR code on the handle; when scanned, the codes led to a secret TC Treasure page containing one of the letters (or numbers) 0, T, O, R, W, 4, A, T, A, A, O, N, E, Y, R, A, Z, C, E, T, E, S, E, H, S. The "virtual" scraper page contained the letter H.
Properly arranged—perhaps with a little help from the Fargo movie, screenplay, or trailer—those letters yield the phrase “THOSE 40 ACRES THERE ON WAYZATA” (Jerry’s parking lot MacGuffin from the film), suggesting hunters search for a roughly 40 acre lot on public land along the Interstate 394 corridor/Wayzata Boulevard.
With a little research, one can find 40 acres that fit the bill—perhaps the 40 acres the Coens had in mind when writing the script for Fargo…
Westwood Hills, in St. Louis Park, was the childhood home of Joel and Ethan Coen; they began their careers creating short films with their friends in the woods behind their house on Flag Avenue. Today, 40 lakeside acres remain mostly untouched; a wooded area in the northwestern section within that space, steps from the Coens’ own childhood back yard, housed the jewel. It was nestled between two benches, in a small mound of snow—beneath a final red ice scraper, and hidden in a miniature leather satchel.
Finally, a secret bonus clue, designed to circumvent the jumbled-letters puzzle, was hidden at FargoPictures.com—published along with the fourth clue of the hunt. In the event the satchel went unfound through March 4 at 9am, an additional bonus clue would have pinpointed its location.